Campaigns Overview and Bid Adjustments

Enhanced Campaigns Overview and Bid Adjustments

The Google AdWords Support Team takes part in a Hangout on Air explaining how bid adjustments work with the new Enhanced Campaigns.


This is the first of the Enhanced Campaign Hangouts on Air series that will be hosted at 11:00 AM PST every other Wednesday. Next up: Campaign Management and Strategies for Upgrading to Enhanced Campaigns on March 27th, 2013.

00:50 Meet Phil and Leslie

02:10 Leslie discusses the value proposition of Enhanced Campaigns

03:45 Leslie uses a Pizza example to explain targeting users based on time, device, etc.

04:40 Leslie gives a quick overview of the main new features of Enhanced Campaigns

06:00 Phil gives an account demo of what upgrading to enhanced campaigns looks like

08:15 Phil demonstrates how to make bid adjustments for specific locations

09:17 Phil demonstrates how to make bid adjustments for devices

10:35 Phil demonstrates how to edit and adjust bids for the ad schedule

11:25 Leslie explains how bid adjustments are multiplied together

12:30 Phil shows the bid adjustment calculator in an Enhanced Campaign

14:08 Leslie does an account walk-through of reports in Enhanced Campaigns

18:35 Phil explains how to opt out of mobile for particular locations

http://www.youtube.com/watch?v=BBNm9ZlFmgs