Universal (a division of Corp.) has dropped this full-length theatrical trailer for Fifty Shades of Grey courtesy of NBC’s The Today Show. The last ten seconds are arguably not safe for work, yet the trailer earned the green-band (for general audiences) approval. There was actually a sanitized for network television version that debuted this morning on The Today Show which was followed by an interview with the cast and a clip from the film. This was actually preceded several days ago by what amounted to a teaser to the trailer presented by Beyoncé Knowles’s Instagram account. The star of Austin Powers: Goldmember and The Pink Panther will be singing a version of “Crazy in Love” for the film adaptation of E.L. James novel, some of which is sampled in the above trailer. It was certainly a different way to drop a yet another teaser for a trailer. But them’s the breaks as the technology changes how marketing materials like this are dispersed. In this day and age, how a trailer is released is arguably as much of a news story as the existence of said trailer and what it contains about the film it is advertising.
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