There are over one billion people that have smartphones in the world, but roughly seven out of ten people still use feature phones. A large portion of the population in high-growth countries like India, South Africa, Mexico, Brazil, Indonesia and Nigeria use feature phones as a primary device for accessing the Internet. Over one billion people access Facebook every month across multiple mobile devices. According to internal Facebook data, a majority of the people that access the social network in many countries use feature phones, including India (66%), Indonesia (71%) and South Africa (68%). This could be a huge opportunity for advertisers so Facebook is developing a unique set of tools to access those markets.
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