It’s a fair bet that lots of consumers are looking forward to this celebrating upcoming weekend. It’s the Fourth of July. Independence Day. A celebration of our battle for independence. A celebration of pride. And freedom. Accompanied by flag waving and patriotic music, picnics in town squares, parades and fireworks, and all varieties of red-white-and-blue decorations. A day off too. American consumers know how to throw a party, so what’s not to look forward to?
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