Amazon announced this week that it’s launching its very own smartphone called Fire. It will have six cameras. Six. That’s to make it easier to do a 3D-scan of the world around you and buy the things you see. It out-innovates incredible decision to put two cameras on a phone to make selfies more effortless. But if you decide to set your phone on Fire, now you’re carrying around a device that has six (!) cameras — five on the front and one on the back. So if you set it down on its back, its view won’t be limited to the ceiling. The phone will also have a built in feature, Firefly, that listens (at your behest, I hope) to what’s going on around the phone to identify the music and TV that’s on — as popularized by Shazam and made infamous by Facebook. That’s at the same time as the world is freaking out about how much information is being collected about us and how it might be used. And so the fierce competition is waged between our desire to more easily connect, communicate and capture the world around us, and our desire not to have a little smartphone camera watching us at night from our bedside table.
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