Guugll: Google Custom Search Tutorial

What is Google Custom Search

It is always good to offer a way for your visitors to search your website with the use of a search bar. Now who have the best search engine in the world, by best I mean most popular and most used, Google of course. Now some of you may not like Google but a very large percent of people who use the internet love Google. So what better Search Bar (engine) to have on your website for your visitors to search your pages then Google’s. Google offer a Custom Search Engine that you can integrate into your website that you can set to search only pages within your website. This gives your users a very easy and well known (to them) Search Engine for your website.

http://www.youtube.com/watch?v=FUWKCXDcdSw

The good thing with Google Custom Search Bar is that you can set it to have AdSense Ads on the search results page just like Google’s search results have. If anyone clicks on any Ad on the results page you earn some money. It’s a great way to add an effective Search Engine for your website and its visitors and also at the same time generate an income.

Who Should Use Google’s Custom Search?

This search bar will only be effective on websites that actually need to be searched, or where a search bar would help visitors locate certain information. There is no point in putting it on a website with only a few pages. Again this Search Bar is best suited to Content Website and some Blogs (not every Blog). When I say not every Blog I am mainly referring to Blogs that don’t post all that often and usually contain posts that are only interesting at the time of posting, this won’t be many of course. You can still add this search bar but it won’t be as effective.

So adding this Search Bar to any Content Website, Blog, even forums, or any website that would benefit having a search bar is recommended. The plus side is that you can add a Search Bar to help your visitors navigate and at the same time generate more of an income.

How Much Can Be Made With This Google Search?

As with every method of making money online, it depends on a number of facts. Since you only make money from the Ads placed on the search results page you first need people using the Search Bar. If you have a decent amount of people using the Search Bar then it will come down to the general AdSense method of making money, which depends on the amount of traffic seeing the Ads, the CTR (Click Through Rate) and the CPC (Cost Per Click).
So it all comes back to your Website, how much traffic you receive and how much of that traffic uses the search bar, which can be a lot if you have a large content website or a large blog. Large Forums can benefit from this search bar although most forums usually come with their own built in search engine.

http://www.youtube.com/watch?v=LWTlQuKRMOY

I’ve been using the Google AdSense program for a number of months now and I’ve got to the stage where I’m making thousands of dollars every week. But I’ve yet to find an effective use for the Google Search tool.
The Google Search tool enables you to place a bit of code on your site which actually produces a search box that your visitors can use to search the Internet or your website. It works by showing sponsored results amongst the results. So this means if people are looking for something on your site, or on the Internet from your site, they can use the Google Search tool to find it. If they then click on an ad from the results, you get paid.
I think part of the problem I’ve had with it is that it was too bulky. The image itself and the code that you have to use along with it meant that it took up quite a lot of space on the page. For a long time now I’ve been asking them for different colors of background because the background of the search tool was quite limiting in terms of fitting in with my own website’s color scheme. Well it finally seems like they’ve started to pay attention.

http://www.youtube.com/watch?v=055F4t5auqM

Through the AdSense login you can now actually get a code for the Google Search tool and place it on your site without even having the Google logo there. This looks a lot more streamline and means it will fit into the look of your website a lot more smoothly. Because of this it’s likely that more people will actually use the search. More people using the search will mean that you get more ads being shown and higher clicks.

As far as I’m concerned though, the jury is still out as to whether or not the Google Search tool with the AdSense program is going to generate a large amount of revenue. The way I look at it is that the search tool is only going to be used by people that can’t find anything of value on my website. So if I had a poorly designed website or a site that didn’t have a great deal of content, then I would understand a lot of people using the search tool. Or if I had navigation that wasn’t easy to use I could also understand them using the Google Search tool then.

http://www.youtube.com/watch?v=-GUuM0ZTHLo

And perhaps that’s the problem here. Perhaps people aren’t using the search tool often enough because they’re finding everything they want to find on my website, which is a great problem to have. Which turns the whole question around from why isn’t the Google toolbar earning me a great deal of money, to how can I monetize all the pages on my site so that each one is generating revenue for me? This is a totally different internet marketing question.

A lot of webmasters I’ve spoken to have given up on the Google Search tool in favor of just the stray AdSense ads. Obviously AdSense is taking off big style now and you see it on pretty much every single website. But perhaps with this latest change from Google, where you can include the search tool without a Google logo and in a more streamline format, more websites will actually start to implement and benefit from it as a result.

http://www.youtube.com/watch?v=rM_ZrkSNxqo