Since college, Georgianna Oliver has been turning problems into opportunities by building businesses that provide solutions. She’s sold two companies and is using her expertise in property management to develop a package locker solution for apartment and student housing communities. Package Concierge is taking advantage of the $482.6 billion ecommerce industry in North America by making it easy for mailed packages to be delivered and picked up by residents. Oliver shared her secrets for success with me. Do your homework Learn everything you can about the industry. What are the marketplace trends? How big is the market? Is it growing or shrinking? How will technology impact the industry? What is the persona of the target market? Who are your competitors? How is your product/service different and better?
No comments:
Post a Comment