The lines between cloud providers and cloud consumers keep getting fuzzier every day. Many enterprises are engaged in both offering services through their own clouds, as well as subscribing to cloud services from public providers. To meet the consumption side of the equation, there is now a mega-industry of public cloud service providers that are aggressively competing for this online market. Vendors within this mega-industry are overwhelming customers with a bewildering assortment of pricing plans and service level agreements.
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