As colleges and universities face an increasingly tech-savvy applicant pool, many recruiters are seeking out novel ways to speak the new generation’s language. The launch of the Common Application in 1975 – and later online version in 1998 – was one of the most expansive attempts schools made toward revolutionizing the college admissions process. Originally 15 schools participated and last year it processed more than 3 million applications for its over 500 member colleges and universities. Now many institutions are beginning to embrace technology on their own as a marketing tool to attract potential applicants.
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