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Tuesday, July 22, 2014

The Golden Arches Lose Their Shine: McDonald's Profit Falls As U.S. Sales Struggle

Is it time to officially declare that Quarter-Pounders are out and burritos are in? On the heels of Chipotle’s better-than-expected second quarter results — the fast-casual chain reported a 17% surge in same-store-sales — competitor McDonald’s revealed Tuesday morning that it struggled during its second fiscal quarter, with profit declining 1% and same-store-sales dropping 1.5% as guest traffic in the U.S. failed to grow compared to the prior year.

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