StubHub Increases Sales By Playing To A Simple Game Of Psychology With "All In Pricing"

When it comes to marketing and sales, the best of the best play to what will ultimately make the consumer happy. If you think about that long enough, likely the first thing you want to believe with any purchase is that you got a good deal. Companies spend millions of dollars each year figuring out ways to balance charging what the market will bear for products and services, while luring you in with ways that make it seem like the best deal. If you don’t believe me, ask yourself when someone came up with the idea to charge $19.99 as opposed to $20.00. Somewhere someone figured out that the psychology of seeing “19” or “under $20” as a way to make you more likely to make the purchase, even if it’s one red cent below $20.00.