Many of us have a love/hate relationship with selfies but we can’t deny that they are powerful in both reach and engagement. Look at Ellen’s famous “Oscar Selfie”- seen by 37 million people via twitter and rumored to be valued at upwards of $1 Billion. And the beauty of selfies is that anyone with a camera or smartphone can partake- presenting a perfect opportunity to test a new look and crowdsource opinions from social networks. Selfies play on the attention-seeking and creative side of shoppers today, which is why the retail space is the perfect ground for ‘selfie shopper’ marketing.
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