Over the last six weeks I’ve been using Samsung’s flagship handset, the Galaxy S5. The smartphone strategy of the South Korean company hands this flagship a huge amount of responsibility. It needs to be able to command a significant volume of sales and providing revenue and income to the parent company; it needs to be seen as a leader in mobile technology; it needs to be a handset that people want to buy; and if they can’t afford it, the halo effect should see them happy to purchase another variant of the Galaxy S5 family.
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