A clueless receptionist today, a bankrupt business tomorrow: In most businesses, there’s a human who welcomes and bids farewell to visitors in person, on the telephone, or via email. Whatever you call this person (Receptionist, Hostess, Admitting, Registrar, Front Desk Supervisor), it’s crucial that she or he convey a warm welcome when customers arrive and a gracious, heartfelt farewell when they leave; the handling of these two moments is key to your brand’s image.
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