As an editor-turned-product guy living in a mobile world, I often like to recall the simple years. We (editors, that is) pretty much had it our way. Reporters did what we wanted, the audience was an afterthought. It was a nice life, except for ads that intruded on a story’s word count or a designer’s handsome layout. Then came digital, with unique visitors, page views and banner ads. Suddenly, the newsroom elite faced accountability. The audience mattered, so did ads. Enter the world of smartphones, with limited “attention real estate” and “dwell time.” Editors, like it or not, must accept that mobile is changing their jobs again. In fact, it may alter the course of journalism like never before.
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