Humble CEOs Are Best For Business, New Study Says

James Collins, author of the 2001 business classic Good to Great, likes to tell the story of Darwin E. Smith, the shy, reserved CEO of Kimberly-Clark for two decades until 1991. When Smith was asked how he turned around the maker of Kleenex and Huggies, generating returns to investors that were four times better than the stock market’s, Collins quotes him as saying, “I was just trying to become qualified for the job.”