Projected to grow $145 billion between 2010-2015, the sports industry has long been one of the fastest growing sectors of the global economy. However, unlike comparative industries, sports has somehow managed sustained growth while lacking any fundamental innovation to the business models that fuel it. In fact, the vast majority of the money within the industry propagates from just single area: professional sports leagues and properties, and the fees those entities garner form the sale of tickets as well as media and sponsorship rights.
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