Dawn of the Planet of the Apes scored a muscular $27.7 million opening day, including $4.1m in Thursday previews. The 20th Century Fox (a division of 21st Century Fox, Inc.) sequel, which cost $170m to produce, opened well above the $19.5m (and $1.3m in midnight previews) scored by Rise of the Planet of the Apes in August 2011. While some of the bump can be attributed to the sequel going 3D (Rise was straight 2D), this is still a case of a sequel breaking out. Rise of the Planet of the Apes had a strong 2.8x weekend multiplier, leading to a $54.8m weekend. A similar result would give Dawn $77m. Obviously it’s a sequel, but even a more frontloaded 2.52x weekend would give the critically-acclaimed sci-fi spectacle $70m for the weekend.
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