For the record, the reason it’s going to be a softer than usual weekend is because the new releases are smaller than normal for this specific weekend. Had The Good Dinosaur opened on May 30th as intended, we’d be talking about Maleficent’s blockbuster holiday debut this weekend instead of lamenting the lack of a big opening. That didn’t happen, nor did any other major release choose to put itself right between Transformers 4 and Dawn of the Planet of the Apes. The smaller-than-usual cumulative July 4th holiday box office is purely a result of circumstance and release date musical chairs, period. It’s not a sign that the sky is falling. I’m sure the theaters are annoyed, but they’ll be happier weekend when Dawn of the Planet of the Apes cleans house.
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