Apple TV Is A Huge Cash Cow, Which Is Why Apple Is In No Rush To Make It Better

There is one thing standing between TV and being the number one media player, and that’s the enormous pile of money it’s making. According to the firm, Apple TV has now made $1 billion in media sales. These are sales that the company can determine have come directly from people using their Apple TV to buy or rent movies and TV shows to watch on their TV. With it making that sort of cash, there’s very little incentive for Apple to turn it into the device it has the potential to be. And it could be an amazing product quite easily.