8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting Move to Digital

If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age.  Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media are 78% more likely to have a positive perception of them.  So brands are experimenting with the best approach to reach them through social channels.