Over recent years, we have grown used to the notion that the generation of young people just starting out on their careers have a commitment to using business solutions to meet many of the challenges facing societies around the world. This is significant because, although those at the beginning of their working lives tend to be more idealistic than those ahead of them, they have historically not tended to see business as a key player in righting perceived wrongs. Indeed, until recently it was more common to see business as part of the problem. Young people’s belief in the power of technology to change things and their readiness to abandon – or delay – involvement in traditional careers to start new ventures at what seems to be an unprecedented rate has changed all that. It has become cool to want to change the world and make money while you are at it.
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