CEOs and diamonds are a lot alike: Most are flawed in some way, all are hardened and formed under crushing pressures and intense heat, and they are judged by degrees of quality. We’ve perfected the art and science of judging a diamond’s quality via the four C’s: carat, cut, color, clarity. I assert that quality CEOs must have three C’s: credibility, competence, and caring. The difference is that, unlike diamonds, there is no leeway with CEOs: They cannot lose even one of these traits and lead effectively. Here’s why.
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