The Only Real Question Anyone Has About Any Change You Lead

The questions come in every size and shape. “What’s the vision?” “What’s our plan?” “What are you thinking?” “What do you want us to do?” “How can we help?” Don’t be fooled. They are all variations on the only question anyone actually cares about during times of change: “How does this affect me?” Until you provide an answer to that question, no one is going to pay any attention to anything else you say. Can you hear me now –DirecTV and -Beats? How does this affect me? The Good