Thanks to the latest Net Neutrality ruling by the FCC in May, the companies that control the digital pipes can that we all use now can begin to charge content providers for providing their customers with higher speed pipelines. AT&T’s new Sponsored Data Service is a good example, where content distributors pay for the privilege of their customers having no data restrictions so they’re able to consume more product without having their speed capped or charged extra. Of course, in the end this means that the end user will ultimately be penalized, since they’ll either have their data service throttled down by their provider if they breach their data limit, or charged a higher price by a music service to cover the cost of the sponsored service.
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