Felicity Long is head of digital media at Carat, the leading global media agency, part of Dentsu Aegis Network. During the recent restructure of Aegis, she managed to retain a strong team of talented professionals. Business restructures can often prove challenging, especially when it comes to talent, while the advertising industry is well-known for high turnover rates. Long maintained the enthusiasm of her team throughout and her role was recognised when she won the 2014 IPA and Campaign Women of Tomorrow award, which celebrates women who have made a difference, broken new ground in the advertising industry and shown the qualities required in future leaders of the industry.
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