Digital app stores — run by the likes of Apple and Google — have become the irresistible way for consumers to grab nifty new services. Do corporate types deserve their own app store, too? Qualtrics says yes. The online-survey specialist has created an easy-to-shop innovation exchange that looks just like an app store, while offering business users such delights as free access to Bain’s Net Promoter System for gauging customer feedback.
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