Personal Branding Represents Your Distinction And Responsibility As A Leader

Managing your leadership career is much like managing your stock portfolio. You must continuously decide on how to make your personal brand more valuable by knowing what skill-sets, capabilities and aptitudes to invest in and which not to – throughout the course of your career. The ebbs and flows of your leadership career require you to make important choices about how to give your personal brand value; equally, you must be aware of how your personal brand translates into and delivers tangible and measureable ROI to those whom you serve. Every day, every week, and every month – you must be mindful about how your personal brand as a leader can elevate your relevancy, impact and influence – and it’s your responsibility to define its distinction before someone else does. Leadership in today’s brave new workplace means different things than it ever did before. It’s no longer just about the one who is in-charge, one’s hierarchy or rank, or whether or not one has a good relationship with the boss. Leadership in the 21st century must consistently deliver on many levels, based on these three things: