Email? It's So Last Decade. How To Communicate With Generation Y

Louise Evans is global director of communications & marketing at Dentsu Aegis Network, the multinational media and digital marketing communications company. To respond to today’s business environment, companies need to communicate effectively both externally and internally – and Evans has recently been in charge of implementing a huge overhaul in the communications function at Aegis, at a time when the company was going through the largest merger to ever take place in the advertising sector. “I’ve never shied away from difficult challenges,” she says – and the results she has achieved at Dentsu Aegis offer an exciting new perspective on pulling a global business together, while bringing a whole new Generation Y tranche of employees on board.