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Saturday, June 21, 2014

Box Office: Kevin Hart's 'Think Like A Man Too' Tops With $12.2M Friday

As expected, Sony’s Think Like A Man Too earned a relatively solid $12.2 million on Friday, basically identical to the first film’s opening Friday. The Tim Story-directed ensemble is of course a sequel to the late-April 2012 release Think Like A Man, which opened with a whopping $33 million the weekend before The Avengers dropped in America. That picture was of course something of an anomaly, a mainstream ensemble romantic comedy that just happened to be filled with black actors and actresses. This was the kind of thing we saw more often in the late 90′s/early 00′s (think The Brothers or The Best Man), but they faded away as most niche-targeted releases faded away due to slowing DVD sales and the domination of the four-quadrant global blockbuster. As such, a film like Think Like A Man, based on Steve Harvey’s self-help book and co-starring the slowly break-out Kevin Hart, was a feast to the hungry.

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