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Sunday, June 8, 2014

Apple Chicken Fat Ad Suggests That iWatch Will Be Companion Screen to Fitness Devices

Shortly after introducing HealthKit at its Worldwide Developers Conference (WWDC) on Monday, Apple released a fitness themed ad to the tune of “Chicken Fat,” the JFK-era ode to phys ed  sung by Robert Preston. In a brisk minute, the ad manages to show six fitness devices made by other companies: the Misfit Shine, Fitbit Aria Scale, Wahoo Fitness Blue SC Speed/Cadence Sensor, Withings Health Mate, Zepp Golf Sensor, and Adidas miCoach Smart Ball. In addition it features a dozen third-party fitness-related apps: Wemo, Misfit Shine, Argus, Withings, Zepp Golf, Johnson & Johnson Official 7 Minute Workout App, Strong Lifts, TRX Force, Sprinttimer, miCoach Smart Ball, Wahoo Fitness, and Nike+ Running.

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