Circle and Bitreserve, two much-heralded Bitcoin start-ups launching wallet and money transmission products in beta form this week, have something in common: Both companies don’t want new users to dwell on the fact that they’ll be using Bitcoin. Both companies will use the Bitcoin protocol to store value and move it around the world quickly and with low-transaction fees, but their users will barely be aware of that, as value will be displayed in U.S. dollars or the user’s local currency of choice.
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