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Thursday, May 29, 2014

Philip Morris International Bets Big On The Future Of Smoking

As hubs of innovation go, the area around Switzerland’s Lake Geneva historically trumps pretty much any region in the world, save the 30-mile radius around Dave Packard’s old garage. It’s where pharmacist Henri NestlĂ© perfected the concoction of milk, flour and sugar that spawned the world’s largest food conglomerate, the first quartz wristwatch was developed and Tim Berners-Lee invented the World Wide Web. Expand an hour or so further and you’ll find the birthplace of everything from the theory of relativity to LSD.

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