It is a well-known fact that Amazon Web Services (AWS) is dominating the cloud computing industry. In fact, the lead is so large that Gartner had to rescale the magic quadrant just to fit the other vendors on the grid along with AWS when they published their analysis late in 2013. At that time, Microsoft and Google were just getting started with their IaaS offerings, OpenStack was struggling with ease of use and a lack of consensus and direction with their roadmap, and PaaS was still slow to catch on. In addition, most cloud service providers had a failed strategy which was to simply copy Amazon’s core APIs which gave buyers no compelling reason to move away from AWS. When I summed up the AWS re:Invent conference last winter, I saw the gap widening to the point where I wondered if anyone would ever catch up. Now six months later, I see a lot of real competition heating up, finally giving customers compelling reasons to consider alternatives to AWS. The competition is coming from all angles: public clouds, hybrid clouds, private clouds, and PaaS offerings.
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