Godzilla earned a surprising $38.5 million on its opening day, including $9.3m in Thursday showings and $6.2m in IMAX alone. How I love it when the tracking is wrong. As a box office pundit, there are few things more enjoyable than a happy box office surprise, when a film vastly over-performs its tracking and expectations. Such is the case with Godzilla. It was perhaps reasonable to wonder how front-loaded Godzilla was coming off of its robust Thursday numbers, but last night’s totals solidify that it’s basically playing like a general audiences blockbuster. This one is pulling in moviegoers far outside the “geek crowd”. The film earned about $1m less than Captain America: The Winter Soldier did on Thursday yet earned $2m more on Friday while earning about $3m more than The Amazing Spider-Man 2 ($35m). It is beyond cliche to refer to a Godzilla film as a “box office monster”, but if the shoe fits… The only question now is whether it ends up in the $90m range or whether it ends up over $100m for the weekend.
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