Jim Goodnight is one of the great technology entrepreneurs of the past fifty years. His emphasis on data analytics as a business model starting over 40 years ago with the development of Statistical Analysis System (SAS) while he was an academic at North Carolina State was quite prescient, presaging the analytics boom that has taken over so many industries by multiple decades. Over the years, SAS has been used by pharmaceuticals companies to help them analyze their drug pipelines better, by banks to help them assess who to give credit cards to, and to an increasing extent by a wide array of companies to assess fraudulent activity and risk management, which Goodnight suggests will be a significant area of growth for SAS.
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