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Sunday, June 16, 2013

Ford Custom (1957-1981)

The Ford Custom is a car model name that has been used by the Ford Motor Company both in the United States and Canada from the 1930s to 1972.



For the 1949 model year, the Custom nameplate was used for the top trim level in Ford’s range of automobiles. It was part of the completely new redesign of Ford cars after the war. In 1950, it had a 114-inch wheelbase and was 196.8 inches long. For 1950 the name was changed to Custom Deluxe and then to Customline for 1952 when it moved to the midrange position between the new Mainline and Crestline models.



Custom and Custom 300 (1957-1959)

The Custom name returned for the 1957 model year along with a new Custom 300 series, these two models sitting below the Fairlane and Fairlane 500. The base Custom was the bottom-rung model, whose primary customers were fleet buyers. The Custom 300 was a step up and intended for value-conscious customers. The Custom and Custom 300 generally replaced the fleet-oriented Mainline and mid-range Customline, respectively, from 1956.

The Custom 300 became the base model for 1958, but was dropped from the range for 1960.



Custom and Custom 500 (1964-1981)

From 1960-1963, the “Custom” and number-affixated variant nameplates were absent from the lineup, replaced by either Fairlane or base Galaxie models.

The Custom nameplate reappeared in 1964, once again on the economy line of models. As in 1957-1958, the Custom range consisted of two series: a base Custom range and a slightly-better trimmed Custom 500 series. Most Customs were sold to police and taxi fleets during the 1960s, although anyone who wanted basic, no-frills transportation with the convenience of a full-sized car could purchase one, while the Custom 500 was also geared toward budget-conscious buyers who wanted a low-cost automobile but not a stripped model. Generally, the Custom 500 models were differentiated from their less-expensive stable mates by a chrome trim fender strip, roof drip moldings, carpeting (although by the late 1960s, even base Customs had carpeting), a somewhat upgraded cloth-and-vinyl upholstery and minor convenience items.



Most Customs and Custom 500s were fitted either with a base inline six-cylinder engine or a small-block V8 engine (289 cid in the early years, up to 351 by the mid- to late-1970s), although the full range of large-block V8 engines, up to the 425-horsepower 427 V8, and transmissions (from overdrive and 4-speed manual to SelectShift automatic) were available for police customers and performance-oriented customers who wanted the lightest car possible. As late as 1972, a powertrain combination of a six-cylinder engines and three-speed manual transmission was standard on the Custom and Custom 500 range; all V8-powered engines had SelectShift made standard for the 1972 model year, with the six-cylinder engine/manual transmission combination shelved for 1973.