Generating Effective Leads

AdWords SMB Hangout — Generating Effective Leads

The Google AdWords Support Team takes part in a Hangout on Air giving you ideas on how to generate and track effective leads via AdWords.

This is part 1 of 6 planned Hangouts that will be hosted at 11:00 AM PST every other Thursday.

01:39 Meet Div and Sarah

03:01 Optimizing your website for leads

05:15 Writing compelling ad text

07:21 Tracking leads with conversion tracking

08:48 Conversion tracking and conversion-based bidding example and walk-through

13:46 Tracking different types of conversions with Google Analytics

16:40 Remarketing to generate leads

18:10 Optimizing your account structure for different leads

21:22 Q&A and wrap-up

http://www.youtube.com/watch?v=nnJaN6_8fus